If you have been investing in the real estate market for any period of time, you may have noticed that nowadays investors need to utilize a wide array of marketing techniques to stomp out the competition. This is true particularly in the booming pre-foreclosure and foreclosure markets, but is important no matter your market niche. Not only must you be able to think a little differently to get your hand on the best deals, you must be able to strike when the iron is hot.
One of the most successful, yet highly overlooked real estate marketing techniques is running commercial ads. If you are a newbie real estate investor this is definitely not a technique for you, but for those with some experience and extra cash, TV commercials get the job done! Here are just a few of the benefits:
- Running a television commercial will reach a larger audience than any other available medium. If you have the funds to spend, a television commercial will give you the most bang for your buck.
- Another huge benefit to running a television ad is that it will make consumers more responsive to direct mail campaigns. If your name is out there in front of them on television, chances are much greater that they will respond to a piece of mail with your name on it. It builds a professional image, unlike the handmade signs you see on the side of the road that say “We Buy Houses.”
- The last noticeable benefit is that it will save you more time than any other kind of marketing technique. Once you have a winning ad, it gets repeated over and over. Hence, you don’t have to waste time brainstorming, writing and sending mailers. Unless of course, you want to combine the two mediums to increase your response rate.